Merchandising Management

IKEA features a merchandising strategy of providing products in the furniture, and home furnishings segment, offering customers complete home and extended solutions. Merchandise that IKEA offers, extends to complete room, bedroom, textiles, kitchen related, even storage, and simple home ideas like clocks, photo frames and scented candle sets. Customers can visit IKEA and have all their home furniture problems solved, from a shopping trip to a single store.

The product categories of furniture that IKEA offers, is aimed to solve all furnishing needs. Having cabinet and drawer customization, with design support, and installation, for beds, and extending to the kitchen furnishings. IKEA also has products catered to children furnishing needs, not just the mass market, with children sized furniture, and children interactive products, soft toys, and 

IKEA observes how consumers live, understanding the fact that consumers are global and different, with different customer profile like; needs, tastes, demographics, psychographics, spending power, etc. and in response, develop new products and innovations that can improve the way consumers live, with many ranges of products, through simple affordable storage solutions for example, with considerable impact on how consumers can reshape and rearrange their living styles.

The company has many functions that work on merchandise alone, with designers researching and developing new innovations on existing furniture. As well as buyers to source for suppliers with quality and lower priced raw materials, and by buying in bulk, globally, IKEA pushes down the costs, to provide customers with wide range of products at lowest prices.

By making all the solutions available all in one store, IKEA uses this strategy to manage their merchandise, to help customers shop with more ease, with merchandisers in frequent and even ongoing contact with the different functions of the store, like sales and logistics department, working cohesively to create efficient solutions for consumers. IKEA manages their merchandise, with a full range of product categories, and with efficient handling, to achieve and maintain a high level perception in consumers as a global retailer that creates solutions for everyday life at home, and beyond.