Merchandising Presentation and Store Design (Part 1)

Merchandising presentation (Visual Merchandising)

IKEA placed their impulse merchandise near heavily trafficked area for example along the walkway towards the food area, along the staircase and near cashiering area. IKEA has maximised their impulse merchandise to increase impulse purchase. The products when placed near the aisles and walkways, it is placed strategically, where the customer traffic walks through the entrance of the showroom and the cafeteria. And price labels are done up in large fonts, even with ‘parking lots for shopping carts, where people can just grab items and leave it at the lots, while they proceed for a meal before continuing to shop.

Adjacencies Merchandise cluster complementary merchandise next to each other. In IKEA bed section they placed pillows and mattress at the back end as this merchandise are adjacency to each other. When customers make purchases for beds and mattresses, when pillows are placed just beside, customers will be triggered by the visual reminder that they might need a new pillow, thus making an additional purchase, using the strategy of placing adjacent merchandise near each other to compliment the both items’ sales.